Managing Information and Comunication Overload
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April 2007 Print E-mail

In This Edition:
1. Another Basketball Crown
2. Information Overload in Ticket Sales
3. Madness Over the Top!
4. On the Lighter Side



Another Basketball Crown

Spring is busting out all over... oops that's already been written. Still you can't help but marvel at the ability to dart outdoors without thinking about coats.



Information Overload in Ticket Sales

Once a year just before the basketball season, the University of North Carolina's daily paper The Daily Tar Heel publishes "The Carolina Fan's Guide to Student Tickets." What kind of feature within the newspaper would you suppose it would take to describe how to obtain tickets to men's basketball for the coming season? One column, extending from 10-12 inches? A quarter of the page? Not close.

In all, it takes more than 15 minutes to read the page describing the University of North Carolina's student ticket distribution procedure, and there are 36 separate types of instructions.

This annual "guide" takes up a full newspaper page, in other words 12" by 23" inches and requires 1,750 words -- equal to nearly seven pages of a paper novel. There's a description of the senior "Dook" distribution, i.e. how students are to get tickets to the game against the arch rival Duke Blue Devils situated 10 miles away in Durham.

There's text about the ceiling fans program, a group of 500 students who sit in the same seats of the last row in the upper level for the entire year. There's a description of the riser seats program, which is a seating arrangement in the Smith Center that includes approximately 400 student seats and standing-only risers behind the basket. Why they call them seats when it's only standing, I'll never know.

There's information about the Atlantic Coast Conference tournament and how tickets will be distributed for those select games. There's a basketball ticket distribution schedule, with dates, names of teams, and fine print underneath describing in great detail ticket distribution policy for individual games. There's a description of how the 2,000 lower level tickets available for students are randomly distributed.



Madness Over the Top!

If you were a student on this campus and you wanted to attend a men's basketball game, grappling with this page could cause you to miss a class! Moreover, if the ticket distribution to men's basketball is this complex, what must it be like to register for classes? What must it be like to comply with other aspects of being a student from securing a dorm room, signing up for a meal plan, to dropping a course if needed, to preparing for graduation?

Imagine the zeal you'd have to have as a fan and a student to wade through this morass of instruction. Personally, I wouldn't do it, and I'm an avid basketball fan. I would find a friend who enjoys that kind of stuff or at the least can force himself to make his way through all the instructions. I would then simply ask, "ok, what do I need to do?"

Ah, life in this town of 85,000 is but a microcosm of society and the larger world. Complexity reigns. People say in 135 words what they can say in 35 words. Over-information abounds. The print wheels are in motion. We wrote it, so you have to read it. These are our rules, and it takes a long time to explain them all!



On the Lighter Side

Question: What did the monk say to the hot dog vendor?
Answer: "Make me one with everything."
The monk gave him five dollars and after a while asked, "Where's my change?" The hot dog vendor said, "Change must come from within."

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HIT COUNTERS

Jeff Davidson is the Work Life Balance Expert ®

Jeff Davidson, MBA, CMC, Executive Director -- Breathing Space®Institute, 2010
3202 Ruffin Street, Raleigh NC 27607-4024
Telephone 919-932-1996   Toll-Free 800-735-1994   E-Mail Jeff
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