Getting New Clients

(Wiley, hardcover, 281 pages, 2nd edition) Price:$34.95

An irreplaceable companion for professional service marketers; offers a complete plan for the long-term health, growth, and profitability of your firm. Getting New Clients shows you how to build your business from your own "comfort zone," that area of your personal and professional behavior in which you perform most confidently. Includes dozens of door-opening, appointment-getting strategies and much more. 26,442 sold. Among Library Journal's "best business" books. Four book club selections including The Executive Program. ISBN 0 471-55528-2

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